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19 April 2024

With Earth Day approaching, it’s the perfect time to reflect on our impact on the environment and consider how we can make more sustainable choices, even in the world of fashion.
Sustainable fashion has become increasingly important in recent years: luxury brands such as Lacoste, Veja, Jeckerson, Burberry, Stone Island, Stella McCartney, Colmar and many others are committed to reducing the environmental and social impact of their products. 
In this article, we will explore the link between Earth Day and green fashion and take a look at some trends that... are good for the planet!

"The most sustainable shoe on the planet"! The goal of Veja has always been to change every phase of the production and distribution cycle to improve its impact on the environment.
Sébastien Kopp, founder of the brand, managed to position Veja among the first most desired brands of the end of 2018 through his sneakers made of organic cotton, rubber extracted in Amazonia by direct growers, chromefree leather or vegan.
The success of these shoes has even reached celebrities: the Princess of Wales Kate Middleton, the Duchess of Sussex Meghan Markle, Emily Ratajkowki and Reese Whiterspoon, are just some of the celebrities who have chosen to wear the Veja and who are increasingly attentive to sustainable fashion. 

Traceability, animal welfare, reduced environmental impact, responsible materials, recycled fabric waste: Lacoste is also making its way towards a more sustainable fashion!
The cotton used by the brand to make polo shirts, t-shirts or shirts, respects environmental and social criteria, comes from organic farming and is grown without chemical additives and without GMOs.
Lacoste is also committed to creating a durable icon: the timeless polo, a promise of lasting quality, has always been the symbol of sports fashion.

Jeckerson embraces a new way of conceiving and living the pants, made in a sustainable way and designed to express an authentic personality.
Fabrics, washes, recycled and high quality accessories are combined to give life to garments made in a conscious, environmentally friendly and designed to last over time.
The new Jeckerson jeans are produced for 30% with recycled cotton and used plastic bottles; the brand also supports the circular economy through a serious and constant path towards sustainability.

Burberry also reinvents itself in a green way through the use of Econyl, a nylon thread coming from fishing nets, fabric waste and industrial waste in regenerated nylon.
From the production of trench coats, mummy bags, t-shirts or shirts with the iconic check, the brand is actively innovating and improving every phase of the product life cycle playing a key role in building a more sustainable future through science and innovation.

With accessories in vegan fabric or garments in bio-regenerated cotton, Stella McCartney has totally revolutionized her vision of the fashion world through the use of 100% sustainable materials such as regenerative, recycled and organic fibers.
The British designer, always known for her active commitment to bring fashion to a level of environmental sustainability increasingly high, has also created a campaign for the summer collection 2024 starring eco-friendlyactivist, model and actress Cara Delevingne symbolically immersed in waste in elegant outfits.

In recent years Colmar has also approached its production philosophy towards sustainability focusing not only on style and technicality as per the company’s tradition, but also through the use of fabrics such as 100% recycled nylon with which he makes the iconic down jackets.
In fact, the Colmar Green Path was born with the desire to embark on a path towards increasing respect for the environment, all the new garments are partly made of recycled materials and/ or characterized by eco-friendly treatments. 

Research culture, experimentation and use function are the matrices that have always defined Stone Island.
Each of their garments is born after a careful study of fabrics and rationality, such as jackets made of a lightweight 100% recycled nylon reps ultra beaten, resin inside for a windproof and moderately waterproof.
A constant investigation on the transformation and ennoblement of fibers and fabrics and on the unique ability to intervene on the finished garment through continuous dyeing experiments has led Stone Island to discover, over the years, sustainable materials and production techniques never used before.

Browsing and selecting the green items through the icon "sustainability" you can revolutionize your wardrobe with a more conscious, without sacrificing style.
By choosing clothes that respect the environment and the people who make them, you can make a difference and help create a more sustainable future for everyone!