The Lacoste brand was founded in 1933 by René Lacoste, legend of French tennis, who revolutionized the daily wardrobe. Eager to create a sports garment, comfortable and functional for the players of the time, launches the revolutionary pole that conquers the world. With his first advertising campaign he enters the fashion world and launches a legend. Symbol of the French house is the hot-applied crocodile on clothing. With the passing of the years, Lacoste has become an all-round fashion house.