The Premiata brand was founded in 1995 thanks to the unique entrepreneurial skills of Graziano Mazza, who takes over the family business to create a line of footwear that is distinctly different from shoes that are considered "classic". The goal is to trace a new evolutionary path of footwear, turning the classic into modern. Premiata sneakers are dressed in strong colors, unusual materials, eccentric details and are designed for out-of-the-line fashion lovers who believe in freedom and deny the clichés. Avant-garde, expressiveness and craftsmanship merge to give life to a decidedly out of the box line. Today, the Premiata collections are one of the most representative and sophisticated reality of Made in Italy in the world.