Ralph Lauren is an American clothing designer best known for his sportswear line that is at the heart of his fashion empire. Born in the Bronx in 1939, from a family of Jewish immigrants from Belarus, in 1967 he created the Polo Ralph Lauren brand, choosing a name inspired by a sport that embodies a world of discrete elegance and classic style: polo. In 1972, Lauren launched a short-sleeved cotton shirt available in 24 different color shades. The shirt has been decorated with the Polo logo, and has become the official signature of its brand. The Polo Ralph Lauren line currently produces clothing for men, women and children, which has its roots in the so-called preppy style, very British and which gives, to anyone wearing the garments, a timeless elegance.