Dondup is an Italian brand founded in 1999 by Massimo Berloni and Manuela Mariotti. It owes its name to Mingyar Dondup, a Tibetan Lama who preached equality, regardless of race, color or faith. Research, attention to detail and innovation are the essential elements of this brand, famous above all for its beautiful collections of jeans, made by experimenting with new fabrics, washes and shapes. But the brand is not just denim, in fact Dondup offers a total look with particular attention to quality and style.