Diesel is a brand made in Italy famous all over the world. Born in 1978 from the creativity of Renzo Rosso who, from a young age, showed a great inclination for the world of textiles and entrepreneurship. The Diesel brand is a legend of the fashion industry. A pioneer in the world of denim and casual wear, he has always remained outside and above trends. Never abandoning its original DNA, it has evolved into an iconic global lifestyle brand.