VERSACE JEANS COUTURE
The story of Versace is that of a family, of Gianni, the genius and the artist (who later tragically died) and of Santo and Donatella, his faithful companions in adventure since 1972. Gianni's concept is based on Dionysian glamor, in poised between baroque, rock and pop: hers is a creativity that enhances sensuality and carnality, as well as the total absence - in an artistic sense - of any inhibiting brake. Versace becomes synonymous with unscrupulous inventions in colors and shapes.
The Versace Jeans Couture collection is the meeting point between denim and high fashion in a contemporary urban context.