The story of Max Mara begins in Reggio Emilia in the 50s when Achille Maramotti, following in the footsteps of the family, founded the brand that will become the ambassador of Italian elegance in the world. The intent is to create high quality packaged women's clothing. Max Mara, an emblem in the world of quality coat, is a "stainless" history of Made in Italy. She dedicates her collections to a glamorous, chic woman who loves to rediscover in her daily life the taste of refinement, without sacrificing practicality and dynamism. A modern and contemporary woman, with a sophisticated and refined image, a way of being adapted to the times and to the different occasions of modern life. Tailoring, luxury of materials, experimentation, internationality, modernity and status: these are the distinctive traits of the Max mood Mara.